Reimagining the Perinatal Care Ecosystem with the Center for the Transition to Parenthood
Our Challenge
When the team at the Columbia University Vagelos College of Physicians and Surgeons needed to define their brand voice, develop clear messaging, and launch the new website for the Center for the Transition to Parenthood (CTtP), they turned to Purple Haus for expert guidance. We helped them move beyond traditional academic communications and develop more accessible, human-centered messaging to connect with their national network of resources for birthing parents and families, physicians, practitioners, researchers, and community health providers.
Our Approach
Purple Haus led a comprehensive discovery process to deeply understand CTtP's mission, values, and goals and uncover key insights that would shape the center's communication strategy. At every step, we focused on crafting language that was not only accurate but also accessible, resonant, and respectful.
Designed and facilitated interactive strategy workshops to align on messaging direction and build shared understanding and buy-in.
Developed a distinctive, human-centered brand voice that would inform all future messaging across web and social media platforms.
Crafted clear, inclusive, and accessible messaging that bridges the gap between research and real-world experiences.
Led content strategy and copywriting, setting a new tone for how academic institutions can talk about perinatal care more accessibly.
Our Impact
CTtP clarified who they are, what they offer, and how to engage—reducing confusion and laying the foundation for broader reach and field impact. With a clear message, an aligned content strategy, and an improved website, they are now better positioned to connect with the people looking for what they provide—research, resources, and a roadmap for optimizing perinatal care.
A defined brand voice that resonates across their audiences.
Compelling messaging that effectively communicates their mission and can inform their social media outreach and executive communications.
An easy-to-navigate website with clear language that breaks from traditional academic jargon to connect with real people.
“Purple Haus brought remarkable clarity to our communications process when we were feeling quite stuck. In a short time, they grasped the essence of our work and helped us articulate how we partner to surround new parents and their babies with a community of care and support. Their talent for leading with humanity has transformed our messaging, making it more accessible and impactful.”
Work With Us
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